10 Reasons why you should translate your hotel’s website into Portuguese

1. Tons of Portuguese speakers come to Chile each year

In 2015, 462,807 Portuguese speakers traveled to Chile from Brazil, Portugal, Angola, and Cape Verde.1


2. That number is going up

There was a 12% increase in the number of Portuguese-speaking tourists coming to Chile between 2014 and 2015. Since 2008, that number has gone up 79%.1


3. English isn’t everything

Visitors from countries where Portuguese is the official language come to Chile at a rate of 29% higher than those from countries where English is the official or de facto official language.1


4. Brazilians love Chile

After Argentinians, Brazilians travel to Chile more than tourists from any other country in the world!1


5. No, but seriously, Brazilians LOVE Chile

Brazilians come to Chile more than the tourists from every other Spanish-speaking country combined, excluding Argentina, Bolivia, and Peru. That means tourists from Colombia, Venezuela, Uruguay, Ecuador, Paraguay, Costa Rica, Panama, Guatemala, El Salvador, Honduras, Nicaragua, Cuba, Puerto Rico, and the Dominican Republic all came to Chile less than Brazilians in 2015.1


6. Brazilians não falam espanhol

Only 6% Brazil’s population has at least a limited competency in Spanish. It may be similar, but don’t forget that they are different languages – Portuñol is not a language!2


7. There are going to be more Brazil-Chile flights than ever

The LAN-TAM merger is going to mean more and more flights becoming available to connect the two countries. Also, Sky Airlines (Chile) and Gol (Brazil) are the main low-cost airlines in the region!


8. Even Argentina can’t compete

Tourism agents in Argentina have low expectations for potential tourism from Brazilians, because “Chile is the competition”.3


9. Brazilians come when nobody else does

Brazilians swarm to Chile during the winter to take advantage of the beautiful snow covering and surrounding the Andes Mountains. While the English-speaking world is staying in (or enjoying their own summer), Brazilians continue to boost Chile’s tourism industry!4


10. Webpages of hotels are relatively inexpensive to translate.

Since most hotels’ websites do not have thousands and thousands of words, it is relatively cheap to translate your website into another language. For a one-time reasonable investment, you can reach a gigantic (and growing) market!


1See http://www.sernatur.cl/estadisticas/.
2See http://cvc.cervantes.es/lengua/anuario/anuario_13/i_cervantes/cuadros.htm
3See http://www.rionegro.com.ar/diario/bariloche-no-pone-gran-expectativa-en-el-turismo-brasileno-8121656-9574-nota.aspx
4See http://www.latercera.com/noticia/nacional/2014/03/680-571821-9-nieve-vinos-y-compras-son-el-iman-para-atraer-a-brasilenos-que-escaparan-del.shtml

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